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Featuring an interview with Callia Hargrove, founder and lead strategist at Backstory, a modern marketing agency rooted in DEI.
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When you work in social media, everyone has “ideas” on how to do your job.
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Grappling with my unsustainable belief that to be good at social I need to be on social.
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I spoke with Celeste Velazco, social media specialist at the University of Florida, about engaging prospective and current students on TikTok.
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NewCommunity
A few tips from me and lots of tips from Link in Bio readers.
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I spoke with the team behind 404 by L.A. Times about how to reach a new audience on social media.
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The strange feeling of seeing posts from the brand account you used to work on.
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I spoke with Shelby Jacobs, Senior Social Strategist across SOUR PATCH KIDS and Swedish Fish, about the importance of autonomy and trust in social…
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Why Instagram’s quest to combine community and discovery won’t work.
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As more brands enter the metaverse—some of these responsibilities are falling on social teams.
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All of your burning social media questions, answered.
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Rania Bolton, Community and Content Manager at Athena Club, breaks down the role of a Community Manager—which, BTW, is not the same thing as a Social…
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