Link in Bio
Subscribe
Sign in
Home
Archive
About
Share this publication
Link in Bio
milkkarten.substack.com
Copy link
Twitter
Facebook
Email
A social media newsletter featuring the people who actually press post.
By Rachel Karten · Launched 2 years ago
Subscribe
Let me read it first
Instagram Must Choose: Community or Discovery?
Why Instagram’s quest to combine community and discovery won’t work.
Aug 4
26
3
Why the NARS Social Team is Entering the Metaverse
As more brands enter the metaverse—some of these responsibilities are falling on social teams.
Jul 27
5
Your Approval Process is Ruining Your Social Strategy
I spoke with Shelby Jacobs, Senior Social Strategist across SOUR PATCH KIDS and Swedish Fish, about the importance of autonomy and trust in social media.
Aug 10
13
Going Freelance, My Favorite Social Accounts, and More!
All of your burning social media questions, answered.
Jul 21
8
4
Most popular
Let’s Talk About Gary Vee
107
46
Social Media Compensation Survey Results
28
2
Let’s Talk About Working in Social Media
101
20
Let’s Talk About The Algorithm
25
3
Let's Talk About Social for Small Businesses
36
6
Your Approval Process is Ruining Your Social Strategy
13
See all popular
New
Community
Wait, What's a Community Manager?
Rania Bolton, Community and Content Manager at Athena Club, breaks down the role of a Community Manager—which, BTW, is not the same thing as a Social…
Jul 13
18
2
What Happens When a Brand’s TikTok Personality Leaves?
Featuring an interview with Izzy Weinberg a.k.a. Raye from the NUGGS TikTok account.
Jun 29
13
The Trending Sound to Billboard Pipeline
Mikhaela Jennings (@khaenotbae) on how her own trending sound spawned copycat sounds, one bad billboard, and lots of cease and desists.
Jun 22
15
1
How the National Park Service Gets Their Captions So Good
Matt Turner, social media specialist for the National Park Service, breaks down his caption writing process, why a striped skunk video went viral, and…
Jun 15
13
6
When Will Brands Find BeReal? And Do We Want Them To?
It’s only a matter of time before brands infiltrate the photo sharing app built specifically for friends.
Jun 8
15
2
This Restaurant Is Using TikTok to Reach New Customers
Featuring an interview with the team at Ggiata, a neighborhood Italian deli with over 22k TikTok followers.
Jun 1
8
Social Storytelling in the Music Industry
Featuring an interview with Cortney Riles, Director of Social Media at Sony Music Publishing.
May 10
12
The Hats We Wear
Diane Paik breaks down all the roles within her role as Senior Social Media Manager at Harry’s.
Apr 27
16
4
See all
Most popular
Let’s Talk About Gary Vee
107
46
Social Media Compensation Survey Results
28
2
Let’s Talk About Working in Social Media
101
20
Let’s Talk About The Algorithm
25
3
Let's Talk About Social for Small Businesses
36
6
Your Approval Process is Ruining Your Social Strategy
13
See all popular
Link in Bio
A social media newsletter featuring the people who actually press post.
Subscribe
Recommendations
View all 7
Maybe Baby
Haley Nahman
Hung Up
Hunter Harris
ICYMI by Lia Haberman
Lia Haberman
Embedded
Nick Catucci
Amateur Hours
Aliza Abarbanel
Link in Bio
Subscribe
About
Archive
Authors
Recommendations
Sitemap
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
