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A social media newsletter featuring the people who actually press post.

By Rachel Karten · Launched 2 years ago
Instagram Must Choose: Community or Discovery?Why Instagram’s quest to combine community and discovery won’t work.
Aug 4
26
3
Why the NARS Social Team is Entering the MetaverseAs more brands enter the metaverse—some of these responsibilities are falling on social teams.
Jul 27
5
Your Approval Process is Ruining Your Social StrategyI spoke with Shelby Jacobs, Senior Social Strategist across SOUR PATCH KIDS and Swedish Fish, about the importance of autonomy and trust in social media.
Aug 10
13
Going Freelance, My Favorite Social Accounts, and More!All of your burning social media questions, answered.
Jul 21
8
4

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Let’s Talk About Gary Vee
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Wait, What's a Community Manager?Rania Bolton, Community and Content Manager at Athena Club, breaks down the role of a Community Manager—which, BTW, is not the same thing as a Social…
Jul 13
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What Happens When a Brand’s TikTok Personality Leaves?Featuring an interview with Izzy Weinberg a.k.a. Raye from the NUGGS TikTok account.
Jun 29
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The Trending Sound to Billboard PipelineMikhaela Jennings (@khaenotbae) on how her own trending sound spawned copycat sounds, one bad billboard, and lots of cease and desists.
Jun 22
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How the National Park Service Gets Their Captions So GoodMatt Turner, social media specialist for the National Park Service, breaks down his caption writing process, why a striped skunk video went viral, and…
Jun 15
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When Will Brands Find BeReal? And Do We Want Them To?It’s only a matter of time before brands infiltrate the photo sharing app built specifically for friends.
Jun 8
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This Restaurant Is Using TikTok to Reach New CustomersFeaturing an interview with the team at Ggiata, a neighborhood Italian deli with over 22k TikTok followers.
Jun 1
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Social Storytelling in the Music IndustryFeaturing an interview with Cortney Riles, Director of Social Media at Sony Music Publishing.
May 10
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The Hats We WearDiane Paik breaks down all the roles within her role as Senior Social Media Manager at Harry’s.
Apr 27
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See all

Most popular

Let’s Talk About Gary Vee
107
46
Social Media Compensation Survey Results
28
2
Let’s Talk About Working in Social Media
101
20
Let’s Talk About The Algorithm
25
3
Let's Talk About Social for Small Businesses
36
6
Your Approval Process is Ruining Your Social Strategy
13
See all popular
Link in Bio

Link in Bio

A social media newsletter featuring the people who actually press post.
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