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Who Are Brand Twitter Trends For?
🤨
Rachel Karten
Mar 22
27
3
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Who Are Brand Twitter Trends For?
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Drop More Easter Eggs in Your Social Posts
Featuring an interview with Nick Moran at Johns Hopkins Bloomberg School of Public Health.
Rachel Karten
Mar 15
15
3
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Drop More Easter Eggs in Your Social Posts
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Inspiration Is Everywhere. Literally.
The "We're Not Really Strangers"-ification of social media.
Rachel Karten
Mar 8
33
8
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Inspiration Is Everywhere. Literally.
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How ESPN Creates Shareable Content
Featuring an interview with Moh Kloub, Senior Social Media Specialist at ESPN.
Rachel Karten
Mar 1
20
3
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How ESPN Creates Shareable Content
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February 2023
Curation as Content
The mood board is on main.
Rachel Karten
Feb 22
26
3
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Curation as Content
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Amtrak’s “Trains” Tweet Went Through Seven Rounds of Revisions
Featuring an interview with Nicolle Lopez, Social Media Manager at Amtrak.
Rachel Karten
Feb 15
33
1
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Amtrak’s “Trains” Tweet Went Through Seven Rounds of Revisions
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Is Your Brand Illegally Using Trending Audio?
Why so many brands are illegally using songs and sounds.
Rachel Karten
Feb 8
31
19
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Is Your Brand Illegally Using Trending Audio?
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All About B2B Social Strategy
Featuring an interview with Emily Schultz from BentoBox.
Rachel Karten
Feb 1
23
3
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All About B2B Social Strategy
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January 2023
My Dogs Went Viral
And what that has to do with brand social strategy.
Rachel Karten
Jan 25
22
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My Dogs Went Viral
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Use This "Venus Flytrap" Strategy to Drive More Clicks on Social
How the Washington State Department of Natural Resources increased link clicks on Twitter by over 1000%.
Rachel Karten
Jan 18
39
3
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Use This "Venus Flytrap" Strategy to Drive More Clicks on Social
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Social Media Managers Are Becoming the Main Character
Is that a good thing?
Rachel Karten
Jan 12
49
7
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Social Media Managers Are Becoming the Main Character
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How Customer Experience and Social Media Teams Work Together
Featuring an interview with Eli Weiss, Senior Director of Customer Experience & Retention at Jones Road Beauty.
Rachel Karten
Jan 4
25
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How Customer Experience and Social Media Teams Work Together
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