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Let’s Talk About Gary Vee
Why the most recognized social media marketing professional is bad for the profession of social media.
Rachel Karten
May 12, 2021
116
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Let’s Talk About Gary Vee
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How The Washington Post Grew Its Instagram Following From 600K to 6M
Featuring an interview with Travis Lyles, Deputy Director, Social, Off-Platform Curation at The Washington Post.
Rachel Karten
Oct 5, 2022
34
2
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How The Washington Post Grew Its Instagram Following From 600K to 6M
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Is Your Brand Illegally Using Trending Audio?
Why so many brands are illegally using songs and sounds.
Rachel Karten
Feb 8
31
19
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Is Your Brand Illegally Using Trending Audio?
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Amtrak’s “Trains” Tweet Went Through Seven Rounds of Revisions
Featuring an interview with Nicolle Lopez, Social Media Manager at Amtrak.
Rachel Karten
Feb 15
33
1
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Amtrak’s “Trains” Tweet Went Through Seven Rounds of Revisions
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Social Media Compensation Survey Results
Over 1,000 people filled out a compensation survey. Here’s what it tells us.
Rachel Karten
Jul 14, 2021
31
2
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Social Media Compensation Survey Results
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Social Media Managers Are Becoming the Main Character
Is that a good thing?
Rachel Karten
Jan 12
49
7
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Social Media Managers Are Becoming the Main Character
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Your Approval Process is Ruining Your Social Strategy
I spoke with Shelby Jacobs, Senior Social Strategist across SOUR PATCH KIDS and Swedish Fish, about the importance of autonomy and trust in social…
Rachel Karten
Aug 10, 2022
19
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Your Approval Process is Ruining Your Social Strategy
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Let’s Talk About Working in Social Media
Please stop calling us interns.
Rachel Karten
Feb 3, 2021
109
21
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Let’s Talk About Working in Social Media
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Let’s Talk About The Algorithm
Featuring an interview with Sebastian Speier, former Design Lead at Instagram
Rachel Karten
Mar 3, 2021
29
3
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Let’s Talk About The Algorithm
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20 Social Media Resources That Got Me Through 2022
These tools made me a better social media professional.
Rachel Karten
Dec 21, 2022
31
6
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20 Social Media Resources That Got Me Through 2022
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How the National Park Service Gets Their Captions So Good
Matt Turner, social media specialist for the National Park Service, breaks down his caption writing process, why a striped skunk video went viral, and…
Rachel Karten
Jun 15, 2022
16
6
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How the National Park Service Gets Their Captions So Good
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Use This "Venus Flytrap" Strategy to Drive More Clicks on Social
How the Washington State Department of Natural Resources increased link clicks on Twitter by over 1000%.
Rachel Karten
Jan 18
39
3
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Use This "Venus Flytrap" Strategy to Drive More Clicks on Social
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