Link in Bio
Subscribe
Sign in
Home
Archive
About
New
Top
Discussion
Your Approval Process is Ruining Your Social Strategy
I spoke with Shelby Jacobs, Senior Social Strategist across SOUR PATCH KIDS and Swedish Fish, about the importance of autonomy and trust in social…
Rachel Karten
Aug 10
13
Share this post
Your Approval Process is Ruining Your Social Strategy
milkkarten.substack.com
Copy link
Twitter
Facebook
Email
Instagram Must Choose: Community or Discovery?
Why Instagram’s quest to combine community and discovery won’t work.
Rachel Karten
Aug 4
26
3
Share this post
Instagram Must Choose: Community or Discovery?
milkkarten.substack.com
Copy link
Twitter
Facebook
Email
Why the NARS Social Team is Entering the Metaverse
As more brands enter the metaverse—some of these responsibilities are falling on social teams.
Rachel Karten
Jul 27
5
Share this post
Why the NARS Social Team is Entering the Metaverse
milkkarten.substack.com
Copy link
Twitter
Facebook
Email
Going Freelance, My Favorite Social Accounts, and More!
All of your burning social media questions, answered.
Rachel Karten
Jul 21
8
4
Share this post
Going Freelance, My Favorite Social Accounts, and More!
milkkarten.substack.com
Copy link
Twitter
Facebook
Email
Wait, What's a Community Manager?
Rania Bolton, Community and Content Manager at Athena Club, breaks down the role of a Community Manager—which, BTW, is not the same thing as a Social…
Rachel Karten
Jul 13
18
2
Share this post
Wait, What's a Community Manager?
milkkarten.substack.com
Copy link
Twitter
Facebook
Email
What Happens When a Brand’s TikTok Personality Leaves?
Featuring an interview with Izzy Weinberg a.k.a. Raye from the NUGGS TikTok account.
Rachel Karten
Jun 29
13
Share this post
What Happens When a Brand’s TikTok Personality Leaves?
milkkarten.substack.com
Copy link
Twitter
Facebook
Email
The Trending Sound to Billboard Pipeline
Mikhaela Jennings (@khaenotbae) on how her own trending sound spawned copycat sounds, one bad billboard, and lots of cease and desists.
Rachel Karten
Jun 22
15
1
Share this post
The Trending Sound to Billboard Pipeline
milkkarten.substack.com
Copy link
Twitter
Facebook
Email
How the National Park Service Gets Their Captions So Good
Matt Turner, social media specialist for the National Park Service, breaks down his caption writing process, why a striped skunk video went viral, and…
Rachel Karten
Jun 15
13
6
Share this post
How the National Park Service Gets Their Captions So Good
milkkarten.substack.com
Copy link
Twitter
Facebook
Email
When Will Brands Find BeReal? And Do We Want Them To?
It’s only a matter of time before brands infiltrate the photo sharing app built specifically for friends.
Rachel Karten
Jun 8
15
2
Share this post
When Will Brands Find BeReal? And Do We Want Them To?
milkkarten.substack.com
Copy link
Twitter
Facebook
Email
This Restaurant Is Using TikTok to Reach New Customers
Featuring an interview with the team at Ggiata, a neighborhood Italian deli with over 22k TikTok followers.
Rachel Karten
Jun 1
8
Share this post
This Restaurant Is Using TikTok to Reach New Customers
milkkarten.substack.com
Copy link
Twitter
Facebook
Email
Social Storytelling in the Music Industry
Featuring an interview with Cortney Riles, Director of Social Media at Sony Music Publishing.
Rachel Karten
May 10
12
Share this post
Social Storytelling in the Music Industry
milkkarten.substack.com
Copy link
Twitter
Facebook
Email
The Hats We Wear
Diane Paik breaks down all the roles within her role as Senior Social Media Manager at Harry’s.
Rachel Karten
Apr 27
16
4
Share this post
The Hats We Wear
milkkarten.substack.com
Copy link
Twitter
Facebook
Email
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts