"Does this trend currently serve our audience? And if not, is there an easy way to tweak it so it does?"
I love this question. It's part of my job to find trends for my clients but I am often focused on finding an opportunity and sharing it with the client that I forget to ask myself, how it serves our audience. Moving forward, I will ask myself this question when I am trending spotting.
Another thing to consider is using trends like this for Instagram captions... I've found that the follower overlap across platforms (at least in my experience) is slim, and it's a great, not to mention low lift, way to continue the engagement. Trends normally hit Instagram last, so it also shows your audience you're "in the know" or doing something revolutionary.
"Does this trend currently serve our audience? And if not, is there an easy way to tweak it so it does?"
I love this question. It's part of my job to find trends for my clients but I am often focused on finding an opportunity and sharing it with the client that I forget to ask myself, how it serves our audience. Moving forward, I will ask myself this question when I am trending spotting.
Separately, I loved the examples that you provided with GoFundMe and Star Wars. I saw Starbucks take a fun approach by sharing drink recommendations. I shared my POV on the trend here: https://www.linkedin.com/feed/update/urn:li:activity:7040007939172032512/
Thanks Rachel!
I always enjoy your newsletters and recommend to my friends in marketing. Thank you for your great work and time!
Another thing to consider is using trends like this for Instagram captions... I've found that the follower overlap across platforms (at least in my experience) is slim, and it's a great, not to mention low lift, way to continue the engagement. Trends normally hit Instagram last, so it also shows your audience you're "in the know" or doing something revolutionary.