Link in Bio | Rachel Karten | Substack

What to Post Right Now

This is the newsletter equivalent of scrolling for eight hours.

Apr 23 •

My Social Media Crisis Decision Tree

Plus some thoughts on Airchat, close friends marketing, and more.

Apr 16 •

How Fly By Jing's Founder Stays Involved on Social

Featuring an interview with Jing Gao, founder of Fly By Jing

Apr 11 •

The Olipop Contest Drama, Explained

Plus a fun tweet format from Xbox, social managers infantilizing themselves for content, and more.

Apr 9 •

Brand Social Trend Report: Q1 2024

Self deprecation, April Fools' Month, a looming election, and more.

Apr 2 •

Most Popular

This Sponsored Post Is Bad

Mar 26 • Rachel Karten

Yes, Duolingo's Viral TikToks Lead to New Learners

Feb 15 • Rachel Karten

My Favorite Content Calendar Template

Jan 9 • Rachel Karten

Brand Social Trend Report: Q1 2024

Apr 2 • Rachel Karten

What Is Your Brand’s Sun, Moon, and Rising Sign?

Featuring an interview with Peyton Dix, freelance social + brand strategist and writer.

Mar 28 •

This Sponsored Post Is Bad

Plus the TikTok ad that keeps tricking me, a small (but big) Reels update, and more.

Mar 26 •

Start Your Videos Like This

Plus SET Active's TikTok problem, the NBA team with cinematic videos, and more.

Mar 19 •

How to Write Better Captions

Featuring an interview with FONZIE, a copywriting duo that has worked with brands like rhode, A24, Netflix, and more.

Mar 14 •

Should Your Brand Be on Reddit?

Plus my thoughts on a TikTok ban, five fun post ideas, and more.

Mar 12 •

Brand Accounts Aren't Dead

Plus everything else you missed on social last week!

Mar 5 •

What Is Outbound Community Management?

Featuring an interview with Paula Perez, Social Engagement & Community Growth Specialist at Oatly

Feb 29 •

The Link in Bio Guide to Freelance Social

How to find clients, calculate rates, write proposals, and set boundaries.

Feb 27 •

Inside The Washington Post TikTok Multiverse

I talk to Dave Jorgenson about why news organizations need to meet audiences where they are.

Feb 22 •

Link in Bio

Link in Bio

Link in Bio is a newsletter about working in social media, creating clever content, and making sure your boss never asks you to “go viral”.

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